Megan Kent is a born brand strategist
A pioneer of the strategic planning discipline in the U.S., Megan has held leadership positions at some of the most creative advertising agencies in the industry (Fallon McElligott, Hal Riney, TBWA Chiat/Day, JWT). She has developed strategic brand foundations and go to market plans for companies such as BMW, Coca-Cola, Nikon, The New York Times, Sotheby’s, Clinique, Microsoft and most recently for America’s first ever International Tourism Campaign, Brand USA.
From Fortune 500 companies to start-ups, Megan’s passion is in helping brands clarify what they stand for, and then determining the best possible way to bring an expression of those values to life along every step of the customer journey.
Megan is best known for her insightful approach to branding, and her humanistic approach to building teams and consensus. Her expertise is in understanding the conscious and subconscious cues which define an overall brand experience, and cause consumers to intuitively prefer one brand over another.
“What defines me is my passion for improving the ways brands connect with their consumers. I’ve spent the past several years immersed in the science of the mind, so that I can help my clients communicate with their consumers more powerfully yet effortlessly and intuitively.”