What We Can Do For You

We’ll help you build the most compelling brand foundation possible through our core services:

BRAIN FRIENDLY BRANDING®

Brain Friendly Branding is our comprehensive brand building methodology that helps clients take their brand performance to the next level by upping the FEEL GOOD QUOTIENT of the overall brand experience.  This is our “whole enchilada” approach to branding (click here to view our comprehensive Brain Friendly Branding® approach).  But if you are interested in getting started in an “a la carte fashion”, we are happy to offer the following services as well…

RESEARCH

  • Quantitative, Qualitative (online, offline, ethnographies)
  • Stakeholder Interviews
  • Brand Experience Tours
  • Brand and Competitive Audits
  • Dinner “Labs” with Creative Consumers
  • Codify Findings via Report + Brand Platform Brief
    • Separate briefs can  be developed for specific discipline areas (culture/employee engagement, digital strategy, product/service enhancements, identity/design, advertising, etc.)

BRAND STRATEGY

  • Brand Positioning
  • Value Proposition
  • Brand DNA Definition
  • Brand Essence and Story
  • Brand Idea Identification
  • Campaign Planning

BRAND EXPERIENCE PLANNING

  • Customer Journey Mapping
  • Moments of Truth Identification
  • Brand Experience Optimization and Design
  • Workshops/Ideation/Momentum Sessions with Category Experts

ADDITIONAL SERVICES AS NEEDED

  • Naming
  • Identity
  • Packaging
  • Web Design
  • In-Store Design
  • Employee Engagement Programs
  • New Products/Services/Alliances
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