Reinventing Brand Measurement

Reinventing Brand Measurement

Megan Kent contributes to this new Forrester White Paper which explores the ways CMOs must reinvent brand measurement in the Age of the Consumer. You can download the full report, Vendor Landscape: The Emerging Revolution In Brand And Experience Measurement by Michelle Moorehead with Michael E. Gazala, Sharyn Leaver, Dipanjan Chatterjee, Anna Berman, Kara Hartig, here.(…)

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This Just In from Applebees

This Just In from Applebees

This just in from Applebee’s. These ads aren’t edgy, they won’t win any awards, they’ll probably just sell a LOT of people on coming back to Applebee’s. There’s a lot of Brain Friendly Branding going on here: They’ve found some new authenticity in their commitment to a wood fired grill They’re selling visually by romancing(…)

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Creating a sense of belonging means responding to social media

When it comes to belonging behaviors, one of the most important ways we can tell our customers they’re important to us is by responding to them on social media. While some brands excel at creating a strong sense of community online (Netflix, Oreo, GrubHub, GoPro, AirBnB), it seems that some 90% of social messages from customers go(…)

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Megan Kent Contributes to Forrester on How People Choose

I’m excited to announce that due to my interest and extensive study into brain science as it relates to consumer decision making, I was recently invited to contribute, along with other leading experts in the field, to this extensive report by Forrester on How People Choose. Download the article How People Choose for insights into the(…)

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Climbing the Wall for REI

Climbing the Wall for REI

The climbing wall exists in every REI store across the country, and it’s one of the most brilliant belonging rituals ever designed. Not only does it incorporate the use of tools and equipment conveniently sold by REI stores, but it embodies the rugged, outdoor image the company has built. When you walk into REI and(…)

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YOU HAD ME AT THE HAND WASHING HELLO

YOU HAD ME AT THE HAND WASHING HELLO

Video and Image © Hall Powell 2014 Sabon has created a brand of belonging rituals and sensory excitement that is allowing it to find explosive growth in the beauty products industry. I fell in love with Sabon the minute I walked into the store and was invited to “wash my hands”. As humans, we’re innately(…)

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