Category / Authenticity / BRAIN FRIENDLY BRANDING
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Quiznos, Your Brand’s Toast
Quiznos fails across all our BRAIN FRIENDLY BRANDING® pillars, and now finds itself filing for bankruptcy, while Chipotle soars to the top with Authenticity at the heart of its brand.
March 11, 2014 -
WHOLE FOODS GOES HIPSTER IN BROOKLYN!
Whole Foods opens its new Brooklyn store in Gowanus in full embrace of the local community’s hipster culture – and gets every BRAIN FRIENDLY BRANDING® Pillar right. We’re always impressed by the…
January 27, 2014 -
North Face Uses Authenticity Not Data as Their Guide
From Obama to Drake, to students in South Korea – North Face attire seems ubiquitous. Suburban moms and elite athletes alike agree that North Face is cool. But I love this quote…
November 17, 2013 -
Johnny Walker: In-Sync branding at its best
Back in the day, when I was working at Hal Riney & Partners – this type of brilliant, in sync film-making would have seemed more the norm than the exception. But today…
November 1, 2013 -
This Will Be No Ordinary Starbucks Experience
I was running late, it was pouring rain, I was dying for some coffee and just couldn’t bear walking the two extra blocks to my favorite coffee shop La Columbe, so I…
October 27, 2013 -
“Essentialism” as foundation for pleasure
I’m reading Paul Bloom’s book “How Pleasure Works” and am loving his notion of “essentialism”. His basic premise is that our interest and attraction to everyday things (artwork, people – brands!) has…
October 26, 2013 -
Patagonia: staying true is good business
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” – Patagonia’s Mission Statement Patagonia has 1,265 employees and saw $315 million in…
October 23, 2013 -
Show Me Your Authenticity
Of all of the brand pillars we talk about, one of the most important is tapping your brand’s authenticity. Find what’s genuine and true about your brand, then celebrate this in all…
October 21, 2013 -
Amy’s Authenticity Made from Scratch
I’d love to be one of those moms that cooks an amazing meal from scratch every single night. Family meal time is extremely important in my house, but I don’t always have…
October 16, 2013
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