Category / BRAIN FRIENDLY BRANDING / Consistency
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Marketers need to dramatically shift their marketing strategies to account for the rising power of customer reviews
We love this new concept of the O Continuum brought to us by Itamar Simonson and Emanuel Rosen from their forthcoming book Absolute Value: What Really Influences Customers in the Age of…
February 13, 2014 -
Behavioral Economics and Your Brand
The guys over at BrainJuicer Labs really nailed this one. In this 45+ min video, Orlando Wood, Managing Director of BrainJuicer Labs, walks us through the difference between “System 1” and “System 2” decision-making,…
December 11, 2013 -
Feeling Fresh
Fresh is a cosmetics company that professes to “seek out unique, natural ingredients used in time-honored rituals from across the globe.” Some of the ingredients in their product repertoire are sugar, Umbrian…
October 25, 2013
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