When it comes to belonging behaviors, one of the most important ways we can tell our customers they’re important to us is by responding to them on social media. While some brands excel at creating a strong sense of community online (Netflix, Oreo, GrubHub, GoPro, AirBnB), it seems that some 90% of social messages from customers go unanswered!

Don’t miss an opportunity to fulfill one of your customers most primal needs – the need to connect.  This infographic highlights the need for a comprehensive social communication plan to create a sense of belonging with your customers.