Tag / belonging
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Climbing the Wall for REI
The climbing wall exists in every REI store across the country, and it’s one of the most brilliant belonging rituals ever designed. Not only does it incorporate the use of tools and…
January 13, 2015 -
Brands in the Age of Skepticism
As consumers continue to become less trusting of advertising, companies are having to come up with new strategies that foster a friendlier relationship with their customers. I was fortunately able to find…
February 3, 2014
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Categories
Tags
age of the consumer
appealing to the senses
applebees
Authenticity
beauty products
Behaviors
Behaviors and Rituals
belonging
belonging rituals
brain friendly branding
brain science
brand and experience measurement
branding
brand measurement
brand success
Brand USA
Chipotle
Congruence
Consistency
customer experience
Customer Reviews
engaging the senses
Experiential
forrester research
how does your brand make people feel
Iceland
inspiration
marketing
Megan Kent
Multi-sensory
novelty
O Continuum
Patagonia
proof points
Quiznos
Restaurants
Sabon
sell visually
Senses
social communications
Spongemonkey
Story
The Blog
The Scarecrow
Visual Selling