Tag / brain friendly branding
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This Just In from Applebees
This just in from Applebee’s. These ads aren’t edgy, they won’t win any awards, they’ll probably just sell a LOT of people on coming back to Applebee’s. There’s a lot of Brain…
May 17, 2016 -
Let’s Make It a Feel-Good 2016!
I want to thank my clients, friends, family and colleagues for all the awesomeness shared last year – and to wish everyone a fabulous 2016. And remember, feelings trump reason almost 100%…
January 15, 2016 -
Creating a sense of belonging means responding to social media
When it comes to belonging behaviors, one of the most important ways we can tell our customers they’re important to us is by responding to them on social media. While some brands…
September 16, 2015 -
Megan Kent Contributes to Forrester on How People Choose
I’m excited to announce that due to my interest and extensive study into brain science as it relates to consumer decision making, I was recently invited to contribute, along with other leading…
May 4, 2015 -
Success Secrets of Brand USA
American brands dominate the world, but countries themselves can be a brand – and no country is more recognizable than Brand USA. Megan Kent and other brand experts spoke with Al-Jazeera about what…
January 27, 2015 -
Climbing the Wall for REI
The climbing wall exists in every REI store across the country, and it’s one of the most brilliant belonging rituals ever designed. Not only does it incorporate the use of tools and…
January 13, 2015
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