Tag / branding
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Success Secrets of Brand USA
American brands dominate the world, but countries themselves can be a brand – and no country is more recognizable than Brand USA. Megan Kent and other brand experts spoke with Al-Jazeera about what…
January 27, 2015 -
Quiznos, Your Brand’s Toast
Quiznos fails across all our BRAIN FRIENDLY BRANDING® pillars, and now finds itself filing for bankruptcy, while Chipotle soars to the top with Authenticity at the heart of its brand.
March 11, 2014 -
I’m melting and I think you will be too!
The new “Inspired by Iceland” campaign leaves you feeling warm and fuzzy about Iceland.
March 7, 2014 -
Brands in the Age of Skepticism
As consumers continue to become less trusting of advertising, companies are having to come up with new strategies that foster a friendlier relationship with their customers. I was fortunately able to find…
February 3, 2014 -
Behavioral Economics and Your Brand
The guys over at BrainJuicer Labs really nailed this one. In this 45+ min video, Orlando Wood, Managing Director of BrainJuicer Labs, walks us through the difference between “System 1” and “System 2” decision-making,…
December 11, 2013
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