Tag / Consistency
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YOU HAD ME AT THE HAND WASHING HELLO
Video and Image © Hall Powell 2014 Sabon has created a brand of belonging rituals and sensory excitement that is allowing it to find explosive growth in the beauty products industry. I…
April 14, 2014 -
Quiznos, Your Brand’s Toast
Quiznos fails across all our BRAIN FRIENDLY BRANDING® pillars, and now finds itself filing for bankruptcy, while Chipotle soars to the top with Authenticity at the heart of its brand.
March 11, 2014 -
Marketers need to dramatically shift their marketing strategies to account for the rising power of customer reviews
We love this new concept of the O Continuum brought to us by Itamar Simonson and Emanuel Rosen from their forthcoming book Absolute Value: What Really Influences Customers in the Age of…
February 13, 2014 -
Behaviors and Rituals that Make Brands – Agency Post Article
We at MKBG talk about the importance of Behaviors and Rituals all the time – it’s one of our BRAIN FRIENDLY BRANDING® Pillars! In this article, Jacqui Brook at SKG does an…
January 6, 2014 -
Behavioral Economics and Your Brand
The guys over at BrainJuicer Labs really nailed this one. In this 45+ min video, Orlando Wood, Managing Director of BrainJuicer Labs, walks us through the difference between “System 1” and “System 2” decision-making,…
December 11, 2013 -
Patagonia: staying true is good business
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” – Patagonia’s Mission Statement Patagonia has 1,265 employees and saw $315 million in…
October 23, 2013
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