Tag / marketing
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Marketers need to dramatically shift their marketing strategies to account for the rising power of customer reviews
We love this new concept of the O Continuum brought to us by Itamar Simonson and Emanuel Rosen from their forthcoming book Absolute Value: What Really Influences Customers in the Age of…
February 13, 2014 -
Brands in the Age of Skepticism
As consumers continue to become less trusting of advertising, companies are having to come up with new strategies that foster a friendlier relationship with their customers. I was fortunately able to find…
February 3, 2014 -
Brand USA: America’s Tourism Campaign
Check out this recent article in The Atlantic that covers selling America to the world. Brand USA is America’s attempt to REGAIN its glorious spot in world tourism prior to 9/11.
January 17, 2014 -
Behavioral Economics and Your Brand
The guys over at BrainJuicer Labs really nailed this one. In this 45+ min video, Orlando Wood, Managing Director of BrainJuicer Labs, walks us through the difference between “System 1” and “System 2” decision-making,…
December 11, 2013
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