Tag / Visual Selling

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I’m melting and I think you will be too!

The new “Inspired by Iceland” campaign leaves you feeling warm and fuzzy about Iceland.

March 7, 2014

Behaviors and Rituals, BRAIN FRIENDLY BRANDING
WHOLE FOODS GOES HIPSTER IN BROOKLYN!

Whole Foods opens its new Brooklyn store in Gowanus in full embrace of the local community’s hipster culture – and gets every BRAIN FRIENDLY BRANDING® Pillar right. We’re always impressed by the…

January 27, 2014

Authenticity, BRAIN FRIENDLY BRANDING
Johnny Walker: In-Sync branding at its best

Back in the day, when I was working at Hal Riney & Partners – this type of brilliant, in sync film-making would have seemed more the norm than the exception. But today…

November 1, 2013

Authenticity, BRAIN FRIENDLY BRANDING
Vapiano Says “Fresh” Without Uttering a Word

Seeing the name Vapiano on the fast-casual restaurant door immediately calls to mind an Italian kitchen with warm, savory dishes. Yet when you first walk into the German-born restaurant, one of the…

October 25, 2013

BRAIN FRIENDLY BRANDING, Experiential, Intuitive, Multisensory, Visual Selling